If your business is serving more than one country with different languages, then Google is recommending having a separate sites or sections for each country or language. For example for USA we can serve English language page for English speaking visitors, and for French we can serve French language page for French speaking users.
Three ways to configure the multi-regional and multilingual sites home page.
• Show the same content to everyone
• Let users choose the region and language
• Serve content based on users’ localization and language.